60 Years Anniversary of SEM Brand Announcement

60 Years Anniversary of SEM Brand Announcement

February 27 2018

Caterpillar (Qingzhou) Ltd., namely former Shandong SEM Machinery Co., Ltd, was founded at Mihe riverside of Qingzhou City, Shandong Province, China in 1958. After 60 years of trials and hardships, Caterpillar (Qingzhou) Ltd. has been one of the most important manufacturers of machinery industry in China, and its SEM brand products were known as an international brand serving customers from more than 80 countries and regions. 

Reviewing the past 60 years, SEM developed from 8 thatched cottages and 5 rough workshops in Mihe town of Qingzhou City, Shandong Province, China to an international standard industrial zone; from 22 workers to 1,800 skilled employees; from a small agricultural tools factory to a supplier manufacturing wheel loader, soil compactor, motor grader and track type tractor of nearly 40 models; from Shandong local sale to an international brand covered more than 80 countries and regions. SEM was proved to have won a great success.

In 2003, a memorandum of understanding between Caterpillar and SEM was signed in Zhuhai, marked a milestone of a cooperation with the biggest construction machinery company in the world. In 2008 SEM formally joined Caterpillar, and quickly became a most important product brand in Caterpillar portfolio with positioning in utility segmentation.

In 2016 Caterpillar and its brand council approved the endorsement “SEM - A Caterpillar Brand”. In 2017 Caterpillar regarded SEM brand as one of the most important strategic product brands in its newly updated global strategy.